Relationship First
We often wear our sales process like a badge of honor. We knock on ten doors—nine of which are promptly closed in our faces—and savor that one time when the prospect says “OK, I’ve got...
The discipline of life is the discipline of business growth
Did you ever notice how some entrepreneurs treat marketing the way they approach their health? Lots of short-term commitment but very little in terms of long-term results. Comparisons to our personal lives are obvious when...
In today’s digitized, economically challenged world, the graphic arts industry is perhaps under the most pressure of all.
Digital alternatives and automated plants with worldwide distribution capabilities are driving down pricing while making the printed product more and more commoditized. In addition, value-added services, like warehousing, distribution, and pre-press, are being eliminated in...